VAR LIVE Group
Sets portfolio direction, aligns the public brand, and coordinates work that crosses division boundaries.
Group Structure
One portfolio with clear roles at every level.
VAR LIVE Group provides shared direction across nine specialised divisions. Each division keeps a defined focus while contributing to solutions that may span content, software, hardware, infrastructure, deployment, and operations.
Operating model
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Four connected layers
Shared capabilities
Reusable technology, content workflows, integration knowledge, and delivery practices support the wider portfolio.
Specialised divisions
Nine focused teams develop their business areas and contribute the capabilities relevant to each brief.
Solutions and programmes
Capabilities are configured around a defined environment, partner, audience, and intended outcome.
Group role
Direction and coordination remain connected
Portfolio direction
Align priorities and identify where divisions can create more value together.
Brand alignment
Maintain a consistent public relationship between the Group and each division.
Shared standards
Define common expectations for content, delivery, risk review, and partner communication.
Cross-division coordination
Clarify ownership when one opportunity needs capabilities from several divisions.
Specialised divisions
The canonical nine-division portfolio
Public names follow the current VAR LIVE writing and route standards. Functional descriptions remain subject to division-owner approval.
01
VAR BOX Technologies
Connected virtual-reality platforms and venue deployment.
02VAR LIVE Media
Immersive content and digital production.
03VAR LIVE Parks
Immersive attractions and venue operations.
04VAR LIVE Defence
Configurable defence simulation and training systems.
05VAR LIVE Aviation
Aviation simulation and immersive training.
06VAR LIVE Systems
Systems integration, infrastructure, and deployment.
07VAR LIVE Robotics
Robotics, mechatronics, and responsive physical systems.
08VAR LIVE AI
Artificial intelligence, analytics, and adaptive software.
09CSR
Leads the Group's corporate social responsibility initiatives.
Working together
Collaboration should be deliberate, not assumed
One accountable lead
Every engagement should identify the division or Group owner responsible for the overall brief.
Defined contributions
Participating divisions should have clear deliverables, boundaries, dependencies, and review points.
Shared learning
Reusable knowledge and components should return to the portfolio where permissions and project terms allow.
Explore the portfolio in more detail
Review each division's current website positioning or discuss which capabilities may fit your environment.